︎Abt
Big Yep is a sharp, forward-thinking creative culture agency.
Driven by brand strategy at our core, we specialize in powering strategic upgrades and market transformations for both emerging consumer brands and traditional enterprises.
Our Edge
Our founding team has navigated the entire market lifecycle of businesses—from startup to IPO and subsequent strategic restructuring. We deeply understand corporate pain points at every stage of growth. Armed with precise, impactful, and effective creative tools, we efficiently translate corporate objectives into market success, helping every brand discover and claim its own unique position.
Core Divisions
Big Win (Strategic Division)
We deliver ecosystem positioning and transformation strategies for enterprises, establishing premium brand valuation systems and shaping distinctive brand identities. We provide precise empowerment across all fronts—whether elevating the global image of Chinese brands or seamlessly localizing international brands.
Big Yep (Creative Division)
Leveraging a vibrant, youth-driven creative perspective, we provide comprehensive, full-service solutions. Our expertise spans brand strategy, visual identity (VI), product planning, packaging design, and new media creative visuals.
Our sub-brand hyeSang® focuses on surrounding visual materials and lifestyles. We hope to provide you with good
design services and become best friends at the same time.
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2020 works invited [UNLIMITED EDITION 12] 2020 SEOUL ART BOOK FAIR exhibition sale2019 STS&P2018 International Special Invitation Exhibition Invited to participate in the STS&P2018 International Special Invitation Exhibition hosted by the Korean Art Association [The Smart International Invitation For Sustainable development I,d Like to invite you as a great Artist] Works were exhibited in Seoul
2019 Lithuanian "Chinese Character Phenomenon" National Tour Exhibition Design related projects as an invited designer and hold exhibitions in Lithuania's capital and Kaunas
2018/10 The 10th Asia graphic design triennial - selected designers The 10th Asia graphic design triennial 2018. Gallery
IANG,Seoul Korea 10~15 October 2018. The work 24 solar terms "Awn Grain" passed the review and was selected for the 10th Asian Graphic Design Triennial and exhibited in Seoul
2018 "Meet Zhengzhou" International Invitational Exhibition Zhengzhou Graphic Design Art Association hosts "Meet Zhengzhou" International Invitational Exhibition as an invited designer to design posters
In 2018, the 45th anniversary of the publication of "Packaging and Design" "Today's lotus flower is different" poster exhibition invited designers to create/exhibit
2018 Innovators Talk Specially Invited Dialogue Guests Post-90s Designers Dialogue with Older Generation Designers to Share
2018 Invited to participate in the STS&P 2018 of the "Korean Art Association"
2018 China CDS Sharing Day Non-linear Reading path
2018 works were invited to IOAF2018 -ASC international Modern art exhibition.
